Nepal set history by organizing the first-ever The Mount Everest Fashion Runway as it holds a new Guinness World Record for The Highest Altitude Fashion Show on Land ever. The show was held at 5340 meters (17515 ft.) elevation at Kala Patthar, Nepal on 26 January 2020 and was organized by RB Diamonds, KASA Style in support of Nepal Tourism Board and Visit Nepal 2020 Campaign. The show had participants from models of various parts of the world including Nepal, Finland, Italy Sri Lanka, and Singapore.
The main objective of holding the fashion show at the highest altitude was to raise awareness about climate change and also to give the message to the world that Nepal is the destination for all activities. This event is one of the first highlight events of the Visit Nepal 2020 Campaign. The event place Kalapathar is the highest place to reach during Everest Base Camp Trekking. Nepal is famous for high mountain trekking and most peoples love to trek and reach Everest base camp.
The designs, patterns, and materials used during the fashion show were all-natural, organic and all Nepali product line from KASA. The clothing line was made of Nepali Pashmina, Felt, and Yak Wool ideal for winter wear. The show also had a beautiful display of jewelry especially designed by RB Diamonds each depicting a significant Nepali Culture theme The exclusive Kainite stone jewelry was the highlight of the show.
The show was attended by Mr. Kedar Bahadur Adhikari- Secretary of the Ministry of Culture, Tourism and Civil Aviation, Officiating CEO of Nepal Tourism Board-Ms. Nandini Lahe Thapa, Chairman of RB Diamond Mr. Ramesh Maharjan along with other dignitaries.
Ms. Nandini Thapa, Ms. Aashmi Rana were the witnesses along with Pilot Lt. Col Pratap Bohara as a technical witness for the official adjudicator of Guinness World Records
A team of 48 people started their trek from Lukla on the 18th of January 2020 towards Kala Patthar. Besides the models, the team comprised of a video crew, makeup artists, medics, the clothing and jewelry designers, and the organizers themselves.
Apart from the Guinness World Records title, the entire journey of the models in the Everest Base Camp route is being made as reality show which will be telecasted in MTV USA and Canada during April/May 2020. This is another strong publicity Nepal would receive internationally for tourism promotion. This is the huge benefit for Nepal tourism and Nepalese trekking companies. All the members of the team took a pledge not to use any products that cause Climate change and will save up to 8000 liters of water during their journey. The team used Cleansta waterless bath and shampoo for their daily routine hygiene.
New Guinness World Record for The Highest Altitude Fashion Show. Holding the certificate. Picture by Nepal tourism board